One Village One Product: The Coastal Festival Design

摘要

This article aims to discuss ritual as one of the signs of maritime culture. This is revealed through the certain characteristic of how rituals toward the sea such as nadran, sedekah laut, and labuh saji are held by the coastal community. Ritual as an event presents in a spare time as the form of liminalities. The varieties in the holding of the ritual is interesting to be formulated in a model of the event which is sustainable and contextual with the era. The analysis uses Ross Derret thoughts on major elements, processes and relationships contributing to festivals which relate Place, Residents, and Visitors. Contextually, those important elements are adopted to formulate the model of Coastal Festival based on the context of coastal festival in West Java. The success of the holding of the festival either on the values or the commerciality needed as the model of the holding of the event, regarding philosophy, program roadmap, empowerment process, integration networking, creativity, sustainability, incubation, and destination. Each regions may show their model of the holding of the event adjusted to the certain characteristics and products which are produced.