Keynote: The Post-digital Era - Technology Trends and Needed Research

摘要

The digital era is here. Digitization enables companies today to understand their customers with a new depth of granularity. There are more digital ecosystems and potential partners to help companies create holistic experiences. Companies are facing entirely new set of expectations from customers, employees and business partners, combining innovative services and hyper-personalization to change the way the market itself works. Now we are entering the post-digital era, where companies are asking what's next? Now, companies must first earn a level of trust that meets their customers, employees and business partners' goals, and they must use that trust responsibly. Such changes include addressing privacy, safety, ethics, and governance questions. This keynote presents Accenture Technology Vision 2019 which outlines five technology trends and challenges for research organizations and universities. The first trend outlines the new generation of technologies of Distributed Ledger, Artificial Intelligence, Extended Reality, and Quantum Computing, and applying these technologies in combination. The second through fifth trends describe what this post digital world will look like from the lens of consumers, employees, security and overall market dynamics. The keynote contains insights from executive leaders of Accenture discussing the vision and trends definition including examples.