The Analysis of Consumer Behavior of Fresh-products E-Business-Based on Research in Chengdu

机译：生鲜电子商务的消费者行为分析-基于成都的研究

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Experts were not optimistic about the sale of fresh products on internet a few years ago,because their prices are low while logistic costs are high.But according to the statistics in recent 2 years, the growth rate of sales of the fresh products on internet is amazing.After making an investigation of consumer behavior of fresh products E-business platforms in Chengdu city, the authors analyze the consumers' behavior of fresh-products E-business and find the key factors affecting their purchase behavior via internet.

机译：几年前，专家们对互联网上新鲜产品的销售并不乐观，因为它们的价格低而物流成本高。但是根据最近两年的统计，互联网上新鲜产品的销售增长率是在对成都市新鲜产品电子商务平台的消费者行为进行调查之后，作者分析了消费者对新鲜产品电子商务的行为，并找到了影响其通过互联网购买行为的关键因素。

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《Wuhan international conference on E-business》|2017年|184-192|共9页
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作者
Liqin Tan; Yunshu Gao;
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正文语种
中图分类经济;自动化技术、计算机技术;
关键词
fresh-products e-business; consumer behavior; cold-chain logistics; service;

机译：新鲜产品电子商务;消费者行为;冷链物流;服务;

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The Analysis of Consumer Behavior of Fresh-products E-Business-Based on Research in Chengdu

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