摘要:
开展旅游景区经济价值测评研究是促进旅游业稳定、持续、健康发展的重要举措.采用旅行费用法(TCM)和条件价值法(CVM),依据问卷调查与统计年鉴数据,以青海湖景区为案例开展湖泊型旅游景区经济价值综合评估.研究结果显示:(1)2014年青海湖景区的经济价值为2.402 590 9×1013元,其中使用价值为2.402 586 2×1013元,非使用价值为4.735×107元,反映了目前青海湖景区已开发利用的旅游资源产生的经济、生态和社会效益显著;(2)使用价值中生态服务价值为2.401 609 0×1013元,游憩价值为8.522×109元,文化科研价值为1.250×109元,表明青海湖景区的保护是第一位的,开发是第二位的;(3)非使用价值中存在价值为2.599×107元,遗产价值为1.744×107元,选择价值为3.92×106元,表明人们对青海湖景区资源环境保护的关注度、责任感及成效的认可度在不断提升.最后,提出了科学评估旅游景区经济价值的相关建议.%It is an important measure to promote the stable,sustained and healthy development of the tourism industry.The comprehensive economic value of the Qinghai Lake scenic spot was studied by TCM and CVM based on the questionnaire survey and statistical yearbook.The results show that:(1)The economic value of Qinghai Lake scenic spot is 2.402 590 9× 1013 in 2014,of which the use value is RMB¥ 2.402 586 2×1013,and the non use value is RMB¥ 4.735 × 107,the proportion of the value of both is 99.999% and 0.001%,respectively,it suggested the current Qinghai Lake has been the development and utilization of the tourism resources of the economic,ecological and social benefit is remarkable.(2) The ecological service value of the use value is RMB¥ 2.401 609 0× 1013,the recreation value is RMB¥ 8.522 × 109,the cultural research value is RMB¥ 1.250× 109,which shows that the protection of Qinghai Lake scenic spots is the first and the development is the second.(3) The existing value of non-use value is RMB ¥ 2.599×107,the heritage value is RMB¥ 1.744× 107,the option value of is RMB¥3.92× 106,it shows that people pay more attention to the resources and environment protection of Qinghai Lake scenic spot,the sense of responsibility and recognition degree of effectiveness are improving.Finally,some suggestions on the scientific evaluation of the economic value of tourism scenic spot were discussed.