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Viewer Retention Through Targeted Advertisements Based on Viewer Behavior
Viewer Retention Through Targeted Advertisements Based on Viewer Behavior
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机译:通过基于观众行为的目标广告来保留
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摘要
In one aspect, an example method includes (i) obtaining, by a computing system, historical content consumption data for a content-presentation device; (ii) determining, by the computing system and using the historical content consumption data, a first retention rate for a first replacement advertisement segment; (iii) determining, by the computing system and using the historical content consumption data, a second retention rate for a second replacement advertisement segment; (iv) selecting, by the computing system, the first replacement advertisement segment rather than the second replacement advertisement segment based on the first retention rate being greater than the second retention rate; and (v) causing, by the computing system, the first replacement advertisement segment to be transmitted to the content-presentation device.
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