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SYSTEM TO CREATE DIGITAL DEVICE BASED AD IMPRESSION AND SALES LIFT TRACKABILITY ADJUSTMENT FACTOR
SYSTEM TO CREATE DIGITAL DEVICE BASED AD IMPRESSION AND SALES LIFT TRACKABILITY ADJUSTMENT FACTOR
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机译:系统创建基于数字设备的广告印象和销售提升可跟踪性调整因子
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摘要
A method to create advertisement and sales trackability is provided. The method includes collecting a consumer data and retrieving, from a publishing server, a media data linking an audience with a content provided by the publishing server, the content including an advertisement for a product, and retrieving a retailer data indicative of a purchase track record of the product. The method also includes identifying one or more attributes of a population segment associated with the consumer data, the media data, and the retailer data, determining an adjustment factor indicative of a statistical data associated with the population segment, and generating, based on the adjustment factor, a measurement scheme to support a decision to modify, improve, or cancel a campaign. A system and a non-transitory, computer-readable medium storing instructions to perform the above method are also provided.
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