APPARATUS AND METHOD FOR ANALYZING INFLUENCE INDEX OF SOCIAL NETWORK USER

摘要

Disclosed are a social network user influence indicator analysis apparatus, method, and recording medium capable of quantitatively measuring a content bias of a social network user and calculating an accurate influence indicator for each category from a user's individual social network activity. A social network user influence indicator analysis method according to an embodiment of the present invention includes, by an information collection module, collecting social network relational network information between users and post content posted on a social network by a first user; extracting, by a keyword extraction unit, at least one keyword from the post content; calculating, by a bias calculation unit, a content bias of the first user related to a plurality of preset categories based on the at least one keyword; calculating a communication frequency between the first user and another user for each of the plurality of categories by a communication frequency calculating unit; calculating, by a reference frequency calculator, a reference frequency in which a second user referring to the first user references the users; and calculating, by an influence indicator calculating unit, the influence indicator of the first user for each of the plurality of categories, based on the content bias, the communication frequency, the influence indicator of the second user, and the reference frequency. do.