A storybook generating method according to an embodiment of the present invention includes: generating metadata including shape information, which is a predefined value specifying a shape of a character model in each scene in which a character appears in storybook contents; receiving a user's face image; generating a user model based on a user's face by applying the texture information of the face image to the character; generating a model image in which the user model has a predefined shape in each scene by reflecting predefined shape information for each scene in the user model; and generating a file in a printable form on a predetermined real object including at least one of the model images.
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