The invention proposes a housing 1 for the packaging and presentation of at least one cup 6 comprising at least one product of solid or semi-solid consistency, the housing 1 comprising a support element 3 having an upper surface having at least one housing. 8 receiving the cup, said housing 8 being delimited by a bottom 9 and by a side wall 10 substantially perpendicular to the bottom 9, said side wall 10 comprising at least one flexible portion 11. This housing is characterized in that the side wall 10 is composed of an alternation of flexible portions 11 and rigid portions 12, said flexible portions 11 being separated from the upper surface and the bottom 9 by slots 15, 16 and connected to the adjacent rigid portions 12. Figure for abstract: Figure 3
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