The display posture control unit according to the present invention is a display posture control unit connected to a display to adjust the posture of the display, and includes a frame, a winding drum shaft rotatably installed on the frame, and a first coupled to the winding drum shaft. The first winding drum and the second winding drum, a driving unit providing rotational force to the winding drum shaft, a traction cable connected to the display and wound around the first winding drum, and electricity connected to the display and wound around the second winding drum A cable, a guide rail installed parallel to the axis of the winding drum on the frame, a first cable carrier movably installed on the guide rail to guide the traction cable in a direction parallel to the axis of the winding drum, and the electric cable is wound A second cable carrier movably installed on the guide rail for guiding in a direction parallel to the axis of the drum, a first cable carrier power transmission unit transmitting the driving force of the driving unit to the first cable carrier, and controlling the driving force of the driving unit and a second cable carrier power transmission unit for transmitting to the second cable carrier.
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