COBRANDED SEARCH EXPERIENCE FOR PUBLISHING WEBSITES

摘要

A content publisher incorporates a script into a web page. The script consumes an event raised in response a user submitting a query. The script captures the query and related information and sends the captured query and information to a search provider, either directly or through the content publisher. The search provider uses the query and information to identify both the content publisher and branding information associated with the content publisher. An iframe is assembled by the search provider that contains current results from the content publisher as well as web results. The iframe is branded with the content publisher branding information and returned to the user, either directly or through the content publisher. The resultant search experience appears as if it were provided by the content publisher.