APPARATUS AND METHOD FOR RECOMMENDING USER CUSTOMIZED FINALCIAL GOODS

摘要

A financial product recommendation apparatus according to an embodiment of the present invention includes a communication unit communicating with a user terminal and a plurality of servers handling financial-related information, and collecting financial transaction data related to a user's financial transaction, and from the collected financial transaction data and a control unit that analyzes a financial transaction pattern to predict the user's financial transaction and recommends a financial product suitable for the user.