A METHOD AND AN APPARATUS FOR ANALYZING MARKETING INFORMATION BASED ON KNOWLEDGE GRAPHS

摘要

A service providing apparatus according to an embodiment of the present invention includes: an information collection unit for collecting marketing document data according to a request of a user terminal; an analysis data processing unit for extracting and analyzing unstructured data from the marketing document data based on machine learning, and constructing a marketing-specialized knowledge graph model using the analysis resu and a service providing unit providing a marketing information analysis service using the marketing specialized knowledge graph model.