The invention relates to a gold powder for soft gold dyeing of keratinocytes, which has as natural a composition as possible and contains at least one oxidant selected from sodium and potassium salts of persulfate peroxide, Mixture of at least one branched fatty alcohol with 8-24 carbon atoms and at least one dialkyl ether with 6-18 alkyl carbon atoms, at least one solid inorganic Alkalizer at 20 ° C and 1013 mbar, free of ammonium compounds or paraffin oil,There are no mineral oils or silicone compounds.
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