Systems and methods for facilitating optimal customer engagement via quantitative receptiveness analysis

摘要

A financial institution computing system includes an account database structured to store a plurality of transaction parameters with respect to a financial account of a customer, a receptiveness metrics circuit, and an interaction generation circuit. The receptiveness metrics circuit is structured to extract the plurality of transaction parameters from the account database. The receptiveness metrics circuit is further structured to determine one or more receptiveness metrics attributed to the customer based on the extracted transaction parameters, the one or more receptiveness metrics indicating likelihoods of the customer converting an interaction from the financial institution. The interaction generation circuit is structured to transmit the interaction to the customer at an optimal time based on the one or more receptiveness metrics.