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METHOD AND APPARATUS OF DEEP REINFORCEMENT LEARNING FOR MARKETING COST CONTROL
METHOD AND APPARATUS OF DEEP REINFORCEMENT LEARNING FOR MARKETING COST CONTROL
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机译:用于营销成本控制的深增强学习的方法和装置
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摘要
Embodiments of the present specification provide methods for performing marketing cost control by using a deep reinforcement learning system. One method includes the following: determining a cost of a marketing activity; determining a reward score of reinforcement learning that is negatively correlated with the cost; and returning the reward score to a smart agent of a deep reinforcement learning system, for the smart agent to update a marketing strategy, wherein the smart agent is configured to determine a marketing activity based on the marketing strategy and status of an execution environment of the deep reinforcement learning system.
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