An apparatus in one embodiment comprises a processing platform that includes a plurality of processing devices each comprising a processor coupled to a memory. The processing platform is configured to implement at least a portion of at least a first cloud-based system. The processing platform further comprises one or more integration adapters configured to implement multiple cloud resources onto the processing platform, a cloud services module configured to deploy one or more identified cloud services onto the processing platform, a processes module configured to deploy one or more identified business processes and one or more identified technical processes onto the processing platform, and an integration middleware configured to automate ad hoc execution of at least one of the one or more cloud services, the one or more business processes, and the one or more technical processes, in conjunction with at least one of the implemented cloud resources.
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