A multilamp photoflash unit which includes an elongated housing, a circuit board located within a longitudinal channel within the housing, and several (e.g. six) electrically-activated flashlamps. The flashlamps utilize preformed lead-in wires which are clamped to peripheral side walls of the circuit board's insulative strip members to both secure the lamps in a linear orientation and to electrically connect portions of the lead-in wires to selected areas of the board's lamp- firing circuitry.
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