Multimedia architecture for interactive advertising in which secondary programming is varied based upon viewer demographics and content of primary programming

摘要

The system enables a user to dispose information such as an icon to identify the article that the user posts from the client computer, on the display screen thereof, for example, at the position closer to an icon of an article that another user posted if the former user intends to express the opinion positively to the latter user's posted article. The server computer where many client computers can post articles and read the articles posted from other client computers, manages the coordinate data of the icons respectively disposed at the client computers according to the respective intentions of the articles and reproduces the icons on the display screen of a client computer, at the respective disposed positions so that a user at the client computer can instantly understand the intentions of the posted articles without reading the contents thereof.