Method and system for managing access to telecommunication services in a programme for enlisting customers and promoting customer loyalty, and dedicated mobile communication equipment

摘要

The invention concerns a method for managing access to telecommunication services for enlisting customers and promoting customer loyalty which consists in providing through a merchant site to a customer access to services offered by a telecommunication operator in partnership from a mobile communication equipment. Said method consists in supplying, by said merchant site to said operator via one or several communication networks, acquisition data for opening, on behalf of said merchant site and for the benefit of the customer, a telecommunication account with said operator; and processing the consumption data concerning the customer to manage on said telecommunication account an access credit to telecommunication services. The invention is in particular useful for direct bank activities, direct insurance, mail-order selling, by telephone and on Internet and electronic commerce.