EFFECT ANALYSIS SYSTEM FOR REAL-TIME ADVERTISEMENT INVESTIGATION, EVENT USING NETWORK, ITS METHOD AND RECORDING MEDIUM

摘要

PROBLEM TO BE SOLVED: To realize a system and method for confirming interactive advertising effects and a reactions, that system and method are capable of confirming reaction of consumers for advertisements, investigations and events and the like utilizing a network.;SOLUTION: The system comprises an operator's server to process order contents such as members, client databases, advertisements and the like, and also to store contents as a database, terminals of clients, such as advertisement sponsors, consumer's terminals transferring the reaction for advertisement to the server via radio terminals and advertisement media such as TV, web-site, newspaper, electric sign and the like, capable of running advertisements in various ways, such as a network.;COPYRIGHT: (C)2001,JPO