SYSTEM AND METHOD FOR CORRESPONDING TO REACTION OF CONSUMER WITH RESPECT TO DEMAND STIMULUS ON DEMAND

摘要

PROBLEM TO BE SOLVED: To provide a system corresponding to the impulse of a consumer due to a demand stimulus from various media (broadcast, printed advertisement and the like) on demand. SOLUTION: A RTCIRS (real time consumer inquiry responding system) cooperated with a CPS receives an inquiry from the consumer and specifies a content category to which the inquiry belongs. The CPS collates the received inquiry from the consumer with a response corresponding to the stimulus, which is preserved in a content data base related to the stimulus based on a content category that the RTCIRS specifies so that the preserved response on the stimulus, which corresponds to the inquiry from the consumer, can be transmitted to the consumer on a real time basis. Information which is related to broadcast and is not related to broadcast, various categories or sub-categories whose information or purchase is desired by the consumer such as music, advertisement and an event can be added to the category of the demand stimulus.