METHOD AND SYSTEM FOR CUSTOMER AWARENESS RESEARCH AND STORAGE MEDIUM STORING PROGRAM

摘要

PROBLEM TO BE SOLVED: To conduct efficient mass-research by merging and using off-line media for information transmission, on-line media, and broadcasting media.;SOLUTION: A server system 1A of a customer awareness research system is equipped with a function F3 of generating questionnaire items according to questionnaire result information in a totalization result database 22A6, functions F5 and F6 of distributing the generated information to a customer 3 through Network4, totalizing answer information sent back from the customer 3 in response to the distributed questionnaire information, and generating contents including the questionnaire items according to it, and functions F7 and F8 of analyzing the answer information corresponding to the questionnaire items of the distributed contents from the customer 3 according to property information of the customer 3 stored in a customer DB22A3 when the generated contents are distributed to the customer 3 through broadcasting media.;COPYRIGHT: (C)2001,JPO