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System and method for protecting internet consumers and for certifying, identifying, segregating and locating traditional 'brick and mortar' merchant businesses on the internet
System and method for protecting internet consumers and for certifying, identifying, segregating and locating traditional 'brick and mortar' merchant businesses on the internet
A system and related methods for providing verifiable certification regarding the identity and legitimacy of the web sites of brick-and-mortar merchants are disclosed herein. The systems and related methods disclosed utilize a certification network (100) that implemets various computer and software implemented methods to help consumers, businesses and others to differentiate between the commercial internet web sites (130') of traditional brick-and-mortar merchants and those web sites (130) of less-trusted Internet-only enterprises. Merchants that meet a predetermined set of criteria representative of physical location, permanence, business practices and other indicia of overall consumer trustworthiness are certified by storing details of that certified merchant in a centralized merchant database (101) in the certification network, granted a verifiable certification seal for display on their web site, and assigned a unique identifier. The predetermined set of criteria is measured by the completion of an on-site field survey at the merchant's traditio nal place of business, and upon the trusted third party's conclusion that the certification requirements have been met.
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