NETWORK-BASED POST-PURCHASE AND CUSTOMER RELATIONSHIP MANAGEMENT PLATFORM

摘要

A computer program and system provide a customer relationship management platform following the sale of a product whereby the customer relationship between the manufacturer, retailer and consumer is improved and extended. Information relating to the purchased product is retrieved from source databases and made accessible to the purchaser, the retailer and/or the manufacturer via a network preferably by password accessing a personalized web page. A holding pool database may be generated to store the information. Other information related to the purchased product such as input from the purchaser, retailer and/or manufacturer is also retrieved and made accessible. Purchasers of same or similar products may be sources of additional information. Links are provided to enable easy access to other databases potentially having information related to the purchased product. The platform may also be used as a vehicle for the dissemination of information to consumers by the retailers and/or manufacturers. Retailers and/or manufacturer may also build individual consumer profiles through the use of demographic/pyschographic surveys and monitoring use of the web site. Information to be posted may include an email from the purchaser, perhaps to the retailer or the manufacturer. In this case, the email is posted to a list server and an archive database accessible by each of the purchaser, purchasers of same or similar products, the retailer and the manufacturer. An administrative database of prohibited sequences is also generated for prospectively screening the email prior to posting to the dcatbase by cheeking whether any of the content of the email matches any of the prohibited sequences in the administrative database, and returning the email to the purchaser when any sequence in the email matches a prohibited sequence in the administrative database.