PURPOSE: An online culture contents advertisement method is provided so that data and information can be efficiently transmitted to users, by enabling the users to buy and sell properties of corresponding culture contents with cyber money and to participate in a quiz game relating to the culture contents. CONSTITUTION: A user accesses a web server of a service providing system through a network by using a user terminal(202). A control unit searches a member data management server, and judges whether the user is a member of the site(204). When the user is not the member, the control unit provides a member registration procedure. When the user becomes the member of the site(206), the control unit provides a certain amount of cyber money to the user, and stores the member information in the member data management server(208). The user logs in the site and receives a wanted service. Accordingly, the user can directly produce a cyber space(212, 214), or select one of the cyber spaces produced by the other members(212, 216). The member producing the cyber space selects a cyber space control method(218), and the member selecting the cyber space produced by another member can participate in the cyber space pursuant to the selected control method.
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