VALUE CALCULATION DEVICE, VALUE CALCULATION METHOD, VALUE CALCULATION PROGRAM, AND RECORDING MEDIUM WITH VALUE CALCULATION PROGRAM RECORDED THEREON READABLE BY COMPUTER

摘要

PROBLEM TO BE SOLVED: To calculate the advertising cost corresponding to actual results of access.;SOLUTION: The advertising cost calculation device is provided with a correspondence data base storing a correspondence table for making a distinguishing symbol for specifying first advertisement correspond to URL (uniform resource locators) for accessing the first advertisement, an advertisement data base storing the attribute of second advertisement including a distinguishing symbol in advance by making it correspond to the distinguishing symbol, a reception means for receiving a distinguishing symbol, a transmission means for transmitting URL corresponding to the distinguishing symbol in accordance with reception of the distinguishing symbol, a history data base storing the attribute of the second advertisement including the distinguishing symbol as history data in accordance with reception of the distinguishing symbol, an accepting means S11 for accepting an input of an attribute of third advertisement, and a value calculation means S14 for calculating advertisement costs corresponding to the accepted attribute based on the history data.;COPYRIGHT: (C)2003,JPO