CAMPAIGN EXECUTION PLAN MAKING DEVICE AND PLAN MAKING METHOD AND PROGRAM USED THEREFOR

摘要

PROBLEM TO BE SOLVED: To quickly make an efficient campaign execution plan, and to cope even with an emotional problem caused between stores.;SOLUTION: A campaign execution frequency, the store number with respective execution time, an executing store for executing a campaign, and an unexecuting store of not executing the campaign are inputted (S100, and S102). The executing store number with every area for executing the campaign is set with every execution time (S104). The stores are rearranged in order from the stores having an upper rank selling result (S106), and the executing store is rearranged in the highest rank, and the unexecuting store is rearranged in the lowest rank (S108, and S110). The related stores are continuously rearranged (S112), and the stores are extracted from a high rank by the executing store number (S114). When the related stores are not included in the extracted stores, the whole related stores are included by adjusting the order (S116), and the campaign execution plan is made.;COPYRIGHT: (C)2003,JPO