SYSTEM AND METHOD OF USE FOR LINKING PRIMARY MARKET RESEARCH DATA WITH SECONDARY RESEARCH DATA

摘要

A computerized system and method for conducting a survey of the promotionalactivities of sales representatives for specific pharmaceuticals of thevariouspharmaceutical companies. A single panel of physicians is provided to collectdataregarding both (1) the promotional activities of the sales representativeswhom they haveencountered, and (2) the diagnosis and treatment of their patients. The datais providedinto a database for analysis to evaluate any cause and effect relationshipbetween thepromotional activities of the sales representatives and the pharmaceuticalsprescribed bythem to their patients. Primary market research studies can also be conductedby selectappropriate physicians from the panel to whore a survey is to be administeredand byanalyzing their answers in the context of the data in the database.