A method fo calculating the true value of a product is disclosed which uses the equation: P = S/RF + betas [RM - RF] + 1, where: P True value of the product, RF the risk free rate of return - calculated via the y intercept of the regression line of the CAPM graph of risk versus return. RM, the average historical market return for that particular product category. betas (or the "beta" value), The slope of the linear regession of the average yearly return of the entire product category versus the average yearly return of that particular pproduct. S, Average currency value of that particular quality rating within the specified product category.
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