A method in which construction of communication towers, for example, is optimised in terms of technical specification and cost/price to customer, inventory access and speed of delivery, in accordance with service conditions specified by the customer. The method includes inputting the specified service conditions, alternative and/or additive available stock components, sub-components and/or accessories for a tower into the computer, each with its service capability and costing annotated, applying an algorithm which is based on engineering design formulas and mathematical calculations expressed in the form of algebraic equations, matrices, tables or spreadsheets, to the inputted data. This allows selection of an optimum combination of components, sub-components and/or accessories to establish a design specification and to establish a total costing and/or price to a customer for the tower, conveying the specification and costing/price to the customer, obtaining a customer order for the specified tower and constructing a tower according to the design specification.
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