PURPOSE: A system for advertising cost information according to persons is provided to decide a reasonable advertisement rate by supplying objective evaluation data of an advertisement rate between an advertiser and an actor based on an advertisement server, a price DB according to actors, evaluation data DB, a statistics server, and an evaluation committee DB. CONSTITUTION: An evaluation item is forwarded to a corresponding committee client through a web server using an E-mail(S101). An evaluation committee evaluates the received evaluation item(S102). The evaluated data are forwarded to the web server(S103). The evaluation data are classified in the web server and stored in a DB(S104). The data stored in the DB are converted into an advertisement performance rate by preparing statistics of each evaluation rate in a statistics application server(S105). Evaluated advertisement performance rates according to actors are loaded in a web page for a web site visitor(S106).
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