PROBLEM TO BE SOLVED: To provide an electronic commerce operation system enabling a seller, particularly, a regional agent with poor means to easily take part in an electronic mall by collecting no fixed cost occupying most of the operation cost of the electronic mall and to provide an electronic commerce operation system for performing a support according to the present tide of the times capable of smoothly and rapidly transfer a large capacity of information by boradband communication (so-called wide band communciation) by collecting, when the seller obtains a profit by use of a virtual shop, the fee according to the sales result by an electronic commerce operator.;SOLUTION: In this electronic commerce operation system for performing an electronic commerce in the virtual shop on an information communication terminal provided by the electronic commerce operator, an information communication terminal 10 manages part of the amount of sales of a commodity or service that is an object of the electronic commerce as the profit of the electronic commerce operator without requesting the payment of the usage fee of the virtual shop to a terminal 11 of the seller.;COPYRIGHT: (C)2004,JPO&NCIPI
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