An automated system (100) and method for defining and measuring elements of value and real options of a commercial enterprise on a specified valuation date. The elements are analyzed using predictive models and vector creation algorithms to determine the value drivers associated with each element. The vector creation algorithms are also used to create vectors that relate element performance to enterprise revenue, expenses and changes in capital. Predictive models are then used to determine the correlation between the value drivers and the enterprise revenue, expenses and changes in capital. The correlation percentages for each value driver are combined with the estimated life of the element and the capitalized value of future revenue, expenses and changes in capital, to calculate a value for each element.
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