The method of the advertisement and call connection considering the user's current location in next generation network

摘要

PURPOSE: An advertisement and call connection method according to a current position of a subscriber in an NGN(Next Generation Network) is provided to insert information of a store adjacent to the current position of the subscriber into map information, transmit map information when the subscriber requests the guidance of the store, and connect a call between the store and the subscriber when the subscriber requests call connection. CONSTITUTION: If store information is requested from a subscriber(102), an application server acquires current position information of the subscriber(103). The application server acquires a cell map including the position of the subscriber by position information of the subscriber(104). The application server retrieves stores requested by the subscriber from a database, displays each store on a corresponding position of the cell map by position information of the retrieved stores, and transmits the cell map together with summary information of each store to a subscriber terminal(105). If call connection with a specific store is requested from the subscriber, the application server retrieves a telephone number of the specific store from the database and provides a telephone number of the subscriber and the telephone number of the specific store to a soft switch so that a channel is formed(107-109). If detailed information of the specific store is requested from the subscriber, the application server retrieves a URL(Uniform Resource Locator) of the specific store from the database and provides the retrieved URL to the soft switch so that a communication channel is set up between the subscriber terminal and a store terminal(115,116).