WORD-OF-MOUTH INFORMATION DISTRIBUTION TYPE CONTENTS TRIAL LISTENING SYSTEM AND WORD-OF-MOUTH INFORMATION DISTRIBUTION TYPE CONTENTS TRIAL LISTENING METHOD

摘要

PROBLEM TO BE SOLVED: To increase the willingness to buy of a customer by arranging a mechanism for enabling customers to exchange information in a trial listening unit 1 around which a plurality of persons gather and distributing word-of-mouth information.;SOLUTION: A word-of-mouth information distribution type contents trial listening system is provided which enables customers to impart evaluations or comments to the contents of a CD or DVD to which the customers try to listen by an trial listening unit 1, and which enables the others to browse the evaluations or comments imparted to the contents, or to write follow-up articles for the comments in trying to listen to the same contents, so that it is possible for the customers to exchange information. Furthermore, this word-of-mouth information distribution type contents trial listening system automatically prepares a program from the information of the comments imparted by the customers or the like, and broadcasts the program from a large-scaled display 3 set in the show window of a store to persons outside the store.;COPYRIGHT: (C)2006,JPO&NCIPI