A method, system, and computer program product for customizing the display of clothing for sale by an enterprise over the Internet so as to view it as it would appear on the body of a particular person specified by a user is provided. In one embodiment, a digitized image of a person selected by a user is received by a server via the Internet. Dimension and scaling information regarding the image of the person are also received from the user. The enterprise's server then receives a selection of a clothing item that the user would like to see the image of the person wearing. The server scales the image of either the image of the person, the image of clothing item selected by the user, or both so that the image of the clothing item will fit the image of the person appropriately. An image of the person wearing the clothing item selected by the user is then created and presented to the user.
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