A plasticizing formulation for producing plasticized fluff pulp. The plasticizing formulation, which preferably is an aqueous solution, includes a primary plasticizing agent, and optionally a secondary plasticizing agent. Preferably, the primary plasticizing agent is 1,4-cyclohexanedimethanol, and the secondary plasticizing agent is triacetin. When the plasticizing formulation is applied to a cellulose fluff pulp, a plasticized fluff pulp is produced. The resultant plasticized fluff pulp may have one or more of the following reduced Kamas energy, Mullen strength, and fiber knot and nit contents, when compared to the base cellulose fluff pulp fiber that is not plasticized.
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