A color conversion matrix creating device determines a first matrix for color conversion between a color space of a display device and a reference color space, first color values on the reference color space corresponding to predetermined RGB colors on the color space of the display device, a second matrix for color conversion between a prescribed target color space and the reference color space, second color values on the prescribed target color space corresponding to the predetermined RGB colors, third color values on a new target color space based on the first and the second color values, a third matrix for color conversion between the new target color space and the reference color space based on the third color values, and a color conversion matrix for color conversion between the color space of the display device and the new target color space based on the first and the third matrices.
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