Methods and computer program products for auctioning on-line advertisements based on Internet search term query origination location

摘要

In some methods for auctioning on-line advertisement placement services, an on-line advertisement placement service is offered based on at least one search term and based on at least one geographic area where the at least one search term will originate. Monetary bids are received from entities responsive to the offer of on-line advertisement placement service. In response to the monetary bids, the on-line advertisement placement service for the at least one search term originating from the at least one geographic area is awarded to a selected one or more of the entities.