PROBLEM TO BE SOLVED: To provide an electronic POP system by which high advertisement effect is obtained.;SOLUTION: The electronic POP system includes: an image file data base DB4a for storing a plurality of article advertisement images; a customer information DB5a for storing customer information; a card reader 14 for reading a membership card M in which a customer ID is stored; a display section 11; and a display control section 41 for displaying the different article advertisement image in each division display area A in which a display area 11a of the display section 11 is divided according to a predetermined division pattern. The display control section 41 reads two or more article advertisement images from the image file DB4a, according to the customer information corresponding to the customer ID which is read by the card reader 14, and these are arranged in each division display area A and displayed.;COPYRIGHT: (C)2010,JPO&INPIT
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