System and Method for Market Reserve Price Modeling in Online Auctions with Advanced Match

摘要

Apparatuses, methods, and systems directed to the estimation and modeling of market reserve prices for bidded terms in online keyword auctions with advanced match. Some embodiments of the invention estimate advertiser value distributions and advertiser bid distributions for the bidded terms and derive expected overall revenue. An optimization technique may be used to find the optimal market reserve prices for the bidded terms that maximize the expected overall revenue. In some other embodiments, a query is received for which a market reserve price is determined and exact and advanced matched advertisements are reordered for output and display.