METHOD AND SYSTEM FOR SELLING GIFT CARDS THROUGH BROADCASTING INTERACTIVE BRANDED SEGMENTS VIA TELEVISION AND INTERNET

摘要

The present invention creates value for customers, merchants and broadcasters by carrying out the following steps A broadcaster and a merchant enter into an agreement wherein the merchant permits a broadcaster to offer for sale and collect payments from customers for merchant gift cards in return for broadcasting via television or web-cast interactive branded segments which feature the merchant and brands of the merchant, interactive branded segments are then broadcast that include an offer to sell and deliver a participating merchant gift card accompanied by a bonus in return for customer payment to the broadcaster of the dollar face value a computerized interactive voice and data recording system is enabled and maintained in conjunction with the broadcasting of the interactive branded segment, and gift cards and bonuses are delivered to customer and payments are collected by the broadcaster