Mediating and pricing transactions based on calculated reputation and influence is provided. In some embodiments, mediating and pricing transactions based on calculated reputation and influence includes determining an influence score (e.g., based on a given dimension) for a subject (e.g., a user), in which the subject is requesting a transaction; and determining approval of the transaction based on criteria including the influence score of the subject. In some embodiments, the influence score is a directly estimated objective measure of influence (e.g., estimated using a social graph). In some embodiments, mediating and pricing transactions based on calculated reputation and influence further includes determining pricing of the transaction based on criteria including the influence score of the subject. In some embodiments, mediating and pricing transactions based on calculated reputation and influence also includes sharing transactional revenue for the transaction with the subject based on criteria including the influence score of the subject.
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