AUDIENCE RATING SURVEY METHOD AND SYSTEM USING A MOBILE TERMINAL IN A BROADBAND CONVERGENCE NETWORK, PARTICULARLY FOR MINIMIZING A COST OF AN AUDIENCE RATING SURVEY

摘要

PURPOSE: An audience rating survey method and system using a mobile terminal in a broadband convergence network are provided to examine audience rating about broadcasting program in real time through the mobile terminal thereby conspicuously improving reliability and accuracy of program rating value.;CONSTITUTION: A terminal receiving unit(301) receives broadcasting program image information from a TV receiver. A terminal extracting unit(302) extracts a broadcasting classification code from the broadcasting program video information. A terminal transmitting unit(303) transmits extracted code information to a center management server via a mobile terminal. If extracted code information is normal, a terminal recording unit(304) changes the normal code information to readable format in the portable terminal.;COPYRIGHT KIPO 2010