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Ad delivery system, advertisement distribution device, ad delivery method, ad delivery program, and a computer-readable storage medium having recorded the ad delivery program

机译:广告投放系统,广告投放装置,广告投放方法,广告投放程序以及记录了该广告投放程序的计算机可读存储介质

摘要

PROBLEM TO BE SOLVED: To distribute only useful advertisement information to a user who is on a journey, thereby enabling a user to easily acquire the advertisement information suited to his or her needs, and enabling an advertiser to obtain high advertising effects.;SOLUTION: This advertisement distribution system includes an advertisement server 6 for distributing advertisement information to a user, and a travel support server 5 for distributing sightseeing resource information based on travel reservation information of the user to the user. The travel support server 5 extracts the sightseeing resource information corresponding to the location of the user at a predetermined time specified from the travel schedule of the user, embeds a function of transferring a sightseeing resource Web page URL and user identification information in the URL, and distributes first electronic mail having a link function to the embedded URL to user terminal equipment 2-k. When the link function of the first electronic mail is selected, an advertisement server 6 specifies the user based on the embedded URL, and distributes second electronic mail including the advertisement information to be provided to the user to the user terminal equipment 2-k.;COPYRIGHT: (C)2010,JPO&INPIT
机译:解决的问题:仅向旅途中的用户分发有用的广告信息,从而使用户能够轻松获取适合其需求的广告信息,并使广告商获得较高的广告效果。该广告分发系统包括:广告服务器6,用于将广告信息分发给用户;以及旅行支持服务器5,用于基于用户的旅行预约信息向用户分发观光资源信息。旅行支持服务器5从用户的旅行计划中提取在预定时间的与用户的位置相对应的观光资源信息,并在URL中嵌入传送观光资源网页URL和用户识别信息的功能,并且将具有到嵌入URL的链接功能的第一电子邮件分发给用户终端设备2-k。当第一电子邮件的链接功能被选择时,广告服务器6个指定基于所述嵌入URL的用户,并分配第二电子邮件包括所述广告信息被提供给用户的用户终端设备2-K .;版权:(C)2010,日本特许厅和INPIT

著录项

  • 公开/公告号JP4621763B2

    专利类型

  • 公开/公告日2011-01-26

    原文格式PDF

  • 申请/专利权人 楽天株式会社;

    申请/专利号JP20080219558

  • 发明设计人 上山 康博;森田 昌宏;

    申请日2008-08-28

  • 分类号G06Q30;G06Q50;G06F13;

  • 国家 JP

  • 入库时间 2022-08-21 18:17:49

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