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Advertising Exchange System to Share Online Audiences
Advertising Exchange System to Share Online Audiences
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机译:广告交流系统共享在线观众
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摘要
An online audience is targeted for advertisement delivery in an advertising exchange system. The method is performed in an advertising exchange system and may include processing a request to delivery at least one message over a network. An audience segment may be stored for a first entity. The audience segment may identify a population of visitors to one or more network locations of the first entity that form a target-group of members based on activity of the visitors at the first entity. The system may retrieve the audience segment for a second entity and the system may deliver a message from the advertising exchange system in response to the request to the target-group of members on behalf of the second entity by using the audience segment to target the target-group of members.
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