A system and method for collecting consumer information includes a data storage device included in a computer system. A data interface for use by a user offers services from a service provider. The services are selectable by the user. Event data of the user's activity is collected using the data interface. Timeline data is collected during the user's activity from the service provider. Also, personal user data is collected and the personal user data is anonymized. The event data, the timeline data, and the anonymized personal user data are correlated. A model of the user's preferences is prepared and displayed.
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