AWARDING AN INCENTIVE BASED ON PARAMETERS OF AN INCENTIVE PROGRAM

摘要

Systems, methods and articles of manufacture are disclosed for awarding an incentive to a customer. An incentive program may be tailored to suit the needs of a merchant. The incentive program may be provided to a customer to reward specific customer behavior, such as regularly visiting a brick-and-mortar store to purchase store credit and/or to spend store credit and/or rewards, thereby providing the opportunity for increased sales for the merchant.