FACETED PROFILES WITH CUSTOMIZED PRIVACY CONTROLS AND PERSONALIZED VIEW

摘要

An entity's profile is augmented. Viewer-supplied data is received from a first viewing computer to modify an initial profile for a profiled entity in order to create an augmented profile about the profiled entity. This viewer-supplied data is hidden from the profiled entity. The augmented profile is generated and transmitted to an authorized viewing computer that has requested the augmented profile.